What we do
As forward thinkers, we stay ahead of the trends that shape our business and yours. That's just one way we provide a meaningful, strategic advantage. With remarkable consistency, the results we deliver show up as measurable improvements for our clients and their businesses. Though we began as a traditional advertising agency, we have grown by thinking in non-traditional ways. Experience our energy and enthusiasm by taking advantage of our full-range capabilities:
ADVERTISING
- Broadcast
- Graphic Design
- Co-Branding and Affiliate Marketing
- Outdoor
- Collateral
- Packaging
- Copywriting
- Point of Purchase (POP)
- Corporate ID Effectiveness Analysis
- Print Production Services
- Direct Response Advertising
- Corporate Identity and Branding
Broadcast
Our Television and Radio Production Department is the best in the area, and as a result, it’s won more than its fair share of awards over the years. We have our own production staff in-house so that we can respond immediately to the needs of our clients. We handle it all, starting with the conceptual stage, managing scriptwriting, casting, setup, and shooting, and seeing the production through to the end. If you are looking for the best in quality, we are ready to give you just that.
Graphic Design
Our creative design professionals come equipped with more than just the ability to produce visibly pleasing work. Our designers consider placement, target audience, mission, and company values in generating a design. They will constantly meet with you to discuss design concepts, visions, and any specifications you may require so that the end product will be a perfect fit for your company.
Co-Branding and Affiliate Marketing
We specialize in creating successful marketing strategies to bring you more business by identifying which organizations and methods will accomplish the most for you. Using multiple brands increases the strength of each of those brands, allowing you to stretch dollars across multiple organizations, reach more people, and pool each company’s audiences. Whether within your own company or by forming an alliance with another, our specialists work hard to match brands together to form a powerful combination to increase your sales.
Outdoor
Out of home signage placed in the environment is directed at attracting the eye of the passerby. We specialize in the traditional to the modern. Our design and production professionals can create billboards, 3-D floor graphics, wallscape and sidewalk advertising, digital signage, automobile, and cellular texting advertisements. Our graphics and signage are professionally designed to maximize purchases and increase your product’s sales.
Collateral
These are brochures, sales literature, and spec sheets that are beneficial for both consumers and the sales force. We can create engaging copy, an attractive layout, and clear headlines to make a comprehensive package designed for your organization’s specific needs.
Packaging
Anything that needs a package, we can create a design for. Our job is to make your product stand out on a shelf next to a multitude of similar items. From labels and logos to packaging for bottles, our Creative Department will get your product noticed and consequently increase your product’s sales.
Copywriting
Copy is an integral component of all forms of advertisement. Whether on a billboard, pamphlet, sign, or the Web, the copy can either entice the readers or turn them away. Those in our Creative Department understand the importance of producing quality copy that sells. We can produce attention grabbing copy that upholds the message and image of your organization.
Point of Purchase (POP)
Point of purchase is designed to generate an increase in impulsive in-store buys. Products are placed next to the register to be noticed by customers checking out. Our job is to get people to appreciate the benefits of your product so that when they see it, they will add it to their list of purchases.
Corporate ID Effectiveness Analysis
Our brand specialists, in consultation with our team of experienced art directors and designers, will examine your brand to determine how successful it is at differentiating you from the pack. We assess how your brand is perceived by your target audiences and how well it translates on things like business cards and letterhead, trucks, signage, and onto the Web. As a result, we may be able to show you ways to save money by reproducing your materials digitally, and also help you protect valuable trademarks by determining whether they are properly registered.
Print Production Services
It doesn’t matter how great your ad looks on a computer screen if you can’t translate it onto the page. Our Print Production Department works closely with our Creative Department to develop a deep understanding of what each art director’s vision is for each and every assignment. We then select the best materials and vendors to ensure that no subtle nuance is sacrificed because of the wrong ink or a questionable paper choice. Our expertise also extends to complex jobs, such as multiple folds, cutouts and unusual sizes.
Corporate Identity and Branding
A modern edge is necessary in order to get ahead in a constantly changing world making it important to examine the visual components of your company and the public view of your image. An engaging and attractive logo is effective in bringing in a larger number of customers, which is vital to your organization’s success. Our brand specialists will help determine whether or not you are using the proper branding and identity techniques to distinguish you in today’s marketplace. Let our team work with yours to create a logo brand name, product name, and tagline that will put you on top.
Direct Response Advertising
Coming Soon
MARKETING
- Media Coverage Audit
- Strategic and Consulting Services
- Media Planning and Buying
- Strategic Planning
- Media Training
Media Coverage Audit
Our public relations professionals can help you find out how much media coverage you’re getting and how favorable or unfavorable that coverage is. We have access to analytical tools and media representatives that allow us to quantify and evaluate your media coverage. Our Media Coverage Audit will tell you who’s writing about you and how much ad equivalency space has been devoted to your business. We will also make recommendations about media outlets you might want to either spend more time talking to or less.
Strategic and Consulting Services
Just as no two fingerprints are alike, each business is unique. That’s why there is no blanket answer that applies to when, where and how to market your brand. Our experienced consultants will help you develop a marketing strategy that resonates with the needs, habits, interests, and behaviors of your target customer. We will get to know your business, and using the best available research, help you grow it.
Media Planning and Buying
We have a large and experienced Media Department with unrivaled access to market intelligence. We invest more dollars in license fees for research publication software every year than any other company in southeastern Virginia. Why? Because we buy media in nearly 60 markets across the United States and internationally. Frequent visits to many of our clients’ markets give our buyers the ability to negotiate buys that will stretch your media dollars up to 20 percent and often add an additional 25 percent in value added premiums.
Strategic Planning
Having the benefit of an outside consul will allow your organization to formulate a solid, objective plan to get you where you want to be. To establish a long-term strategy we must be informed of your budget and long-term goals, developing a deep level of partnership between us and your organization. Once you have a strategy set in place, we can also help put it in practice by generating and executing a successful marketing plan. Our specialists have constructed detailed plans for a variety of clients backed up by long years of experience, making us the best choice for your organization.
Media Training
Let our public relations experts help make you more comfortable appearing in front of crowds or cameras. We provide a one-day immersion for anyone from a corporate spokesperson all the way up to your CEO, so he or she looks confident when the spotlight is brightest. Our team will show you how to give speeches, deliver presentations, host press conferences, teach seminars, and conduct interviews with aplomb. You’ll also learn how to anticipate difficult questions and answer them flawlessly, along with techniques that will reduce the nervousness and hesitancy that comes with being placed in stressful and uncomfortable situations.
PUBLIC RELATIONS
- Crisis Training
- Issues and Crisis Management
- Community Outreach
- Issues Tracking and Monitoring
- Event and Promotion Marketing
- Media Relations
- Fundraising Assistance
- Public Service Announcements
- Grass Roots Marketing
- Reputation Management
Crisis Training
Any business that could suffer from an instance of bad public relations needs to know how to handle a crisis before it occurs. We can help by providing a thorough crisis communication plan and training you in its use. We’ll spend up to three full days with you developing flow charts indicating what to do when a crisis occurs and the order to execute each step. Later we’ll simulate a crisis and grade your staff’s response to it against the approved plan, and then follow up with an analysis that explains what worked and what didn’t.
Issues and Crisis Management
If you want to know how a move on the part of your organization will impact related issues, we will see that it is taken care of, including smoothing things over with the government and talking to the press. We also know that sometimes bad things happen, often unexpectedly. Our crisis management team will walk you through the steps you need to take in order to seamlessly deal with a crisis.
Community Outreach
If you’re looking for a way to give back to the community and at the same time gain good press for your organization, we can help you plan a successful community outreach event. Whether it be working through a foundation, donations, a fundraiser, charity dinner, or helping out after a natural disaster, our event planning specialists can maximize your organization’s impact on the community and increase your credibility.
Issues Tracking and Monitoring
To ensure that you know everything going on as soon as it happens, we’ll track any topic that represents an opportunity or a threat to your business, and help gauge public perception and the political environment. Thanks to our comprehensive approach to issues tracking, you’ll be able to monitor events, forecast the impact of those events, and plan your response well in advance. In addition to tracking and monitoring, we can also provide consultation and advice about how you can take full advantage of the opportunity in question.
Event and Promotion Marketing
We realize that any event provides a key opportunity to get up close and personal with your target audience and build valuable brand relationships. Our event planning and management services produce multi-tiered, dynamic, and exciting events that connect you with your internal or external customers and inspire them to act. Seventh Point can execute the design, production, and management of your next event—and support it with meticulous planning, implementation, and reporting to deliver maximum impact.
Media Relations
One way to improve your reputation in the public eye is through media relations. Our Public Relations Department interacts with various media in order to communicate with them the means to boost your company’s credibility with the public. A good view in the public eye will help maintain your current clientele and attract even more.
Fundraising Assistance
A well-executed fundraiser is a great way to involve your organization with the community, network to a wide audience, and gain a solid public image. Our event planning specialists can assist you in coordinating and implementing a solid fundraiser to benefit your organization the most, providing the expertise needed to make your event a success.
Public Service Announcements
Allow our broadcast professionals to craft messages that will resonate with the public and with policy makers. We will work with you to form a strategy to raise awareness for the issues most important to you, and take your message to the market. Using our resources and experienced personnel, we will construct the design and script for your PSA, and carry it through to production.
Grass Roots Marketing
Looking for an inexpensive way to make your company, product, or service known to the public? Our experienced marketing specialists can create a grass roots marketing campaign that will build awareness with less spending than typical marketing tactics. We will devise an affordable way to market your organization to obtain desired results and get your name out to your target audience.
Reputation Management
Reputation can either make or break a company—it’s what determines how a consumer views that company and whether or not they should buy into what the company or organization has to offer. The reputation management team at Seventh Point utilizes Search Engine Optimization and combines it with detailed statistical analysis to research public knowledge of your company and to take preventative measures against possible damages to your company’s name. Our professionals work to make sure the public views your company as having a trustworthy and solid character so that your customer base remains strong.
NEW MEDIA
- 3-D Floor Graphics
- Search Engine Optimization
- Blog Creation and Content Management
- Seeding and Viral Advertising
- Digital Signage
- Social Media Analysis
- E-mail/E-Newsletter Campaigns
- Social Networking Marketing
- Intercept™ Social Media Monitoring
- Static Clings
- Mobile Advertising and Marketing
- Street Teams and Stunts
- Online Media Buying
- Wallscape and Sidewalk Advertising
- Pay-Per-Click Strategies
- Web Banner Ads and Placement
- Pop-Up Video Advertising
- Web Competitive Landscape Report
- Pre-Roll Ads
- Web Site Design
- Web Traffic Analysis
3-D Floor Graphics
These graphics are created to increase point-of-sale purchases as a form of out-of-home advertising. A 3-D floor graphics campaign is designed to attract the eye of targeted consumers and influence them to purchase the advertised product.
Search Engine Optimization
Unless your Web site is written and programmed specifically to grab the notice of search engines then most likely it is not getting the attention it deserves. We can analyze the ease with which customers and prospects are able to find your site, and can determine whether search engines are placing your site high enough in search results pages to ensure maximum visibility. We can then integrate content and technologies into your site to ensure that whenever someone searches for your company, service, or product, they see your site listed as high as possible on a search results page.
Blog Creation and Content Management
Blogs have become an extremely useful means of communicating information to an internet audience, and today are a high priority even over Web sites. We can set up a blog platform for your organization aimed specifically at your target audience, and we can provide the copy for you. We will optimize your blog to make it as effective and enticing as possible, customize the layout, and make use of social networking services to provide links to your blog. If your current blog isn’t very successful, we can reposition the strategy to increase interaction with your audience and improve your product push.
Seeding and Viral Advertising
This type of advertising makes use of social networks to promote awareness of your message, service, or product through a variety of forms, and uses those networks to replicate them. Our advertising specialists will identify relevant sites, blogs, and portals linked to your target audience, and determine a specific seeding method that will obtain the most views for your content. We take client information and put it out on social media platforms, and make that information viral so that it shows up in the mainstream.
Digital Signage
A form of out-of-home advertising, digital signage will deliver a targeted message to your audience at a specific location and time. Content can be easily exchanged in a public or private setting using LED, LCD, plasma displays, or projected images. The benefits of using this electronic medium in an advertising campaign are numerous, including the ability to use animations and include interactivity.
Social Media Analysis
It is important for your success to discover who is talking about your brand, what they’re saying, where they’re saying it, and whether or not it’s positive or negative. We can do a detailed brand analysis through different platforms of social media to determine the impact of your brand. We have an effective social media monitoring software, Intercept™, at our disposal that helps accomplish this in the most thorough manner possible.
E-mail/E-Newsletter Campaigns
Our experts work with you to create and uphold long-term customer relationships through E-Mail and E-Newsletter campaigns. We provide creative, copy, and a database for your campaign that is appropriate for your target audience to improve brand awareness and increase sales. We also handle management and archiving for your campaign, and will build a following to send out an email to.
Social Networking Marketing
Whether you know it or not, your company is linked by common values and interests to sizable groups of people. We realize that each person linked to you in this way is a potential customer for your company or organization. Our social networking specialists establish solid marketing plans intended to reach this clientele from Web sites to cellular texting. Through meticulous research and analysis we will determine specific social networking sites that best relate to you, and implement a marketing strategy to utilize them to your advantage.
Intercept™ Social Media Monitoring and Crisis Management
It is important to have the capability to discover what’s going on in all social media in regards to your client, product, or service. We have the appropriate resources at our disposal that allow us to monitor all aspects of social media. Intercept™ is the social media monitoring software we use to discover what is being said about your brand online, where it’s being said, and by whom. In this way, we can thoroughly report back to you our findings and give informed advice on what your next steps should be.
Static Clings
Mobile or stationary, static clings can be connected to automobile and store windows, attracting attention from anyone who passes by. This form of advertising can easily be transferred to new locations and is a great way to promote your organization.
Mobile Advertising and Marketing
Mobile devices are incorporated into the lives of a vast amount of people, which makes them an ideal means for getting messages to consumers. Seventh Point can institute an effective mobile advertising campaign through mobile Web banners and posters or SMS advertising, and subsequently measure the success of the campaign.
Street Teams and Stunts
Also known as guerilla marketing, this is one way to create an unexpected and memorable experience for people where they’re living and working. Typically making use of more unconventional methods of advertising, our Creative Department will help you combine unique concepts with minimal resources in order to create the greatest impact.
Online Media Buying
Our Media Department is highly experienced and has the capability to purchase space for media online. We will introduce you to tactical media space purchases that will be the most effective for your optimization, getting the most for your money. Thanks to our longstanding relationships with media reps and our hands-on approach, we typically obtain up to 20 percent more exposure with our clients’ money than other buyers.
Wallscape and Sidewalk Advertising
These advertisements are placed in optimal locations in high consumer environments to attract a large amount of exposure of both vehicular and pedestrian traffic. Wallscape advertisements are large scale and can be placed on the sides of buildings using a variety of shapes and sizes, and sidewalk advertisements are small scale and positioned on or near sidewalks.
Pay-Per-Click Strategies
Searching for a more immediate and visible approach to attract more traffic to your Web site? Our specialists will work with your organization’s message to effectively determine proper ad placement and discover the best pay-per-click strategy for you. We can design and create web banners and place them on the Internet so when people click on them, they follow through to your Web site. We also put together pay-per-click strategies through keyword searches.
Web Banner Ads and Placement
One means of directing internet viewers to your organization’s Web site is through noticeable Web banners. Our Creative Department can produce an attractive design and accompanying copy for a Web banner that both fits your company’s image and targets your intended audience. We will also determine the best locations on the Internet to place your ads in order to optimize navigation to your site.
Pop-Up Video Advertising
Placement and appeal are essential in successful video advertising. Our advertising specialists will determine the best Web locations for your advertisement using specific information regarding your target audience and organization’s message. We can provide concept, design, and production support for your advertisement to attract viewers to your organization.
Web Competitive Landscape Report
The World Wide Web has turned every company into a global company, competition now coming from very unexpected places. We have the knowledge and Internet savvy to conduct a review of the competitive environment you’re operating in. We can point out threats that are encroaching on your customer base, and also show you where new opportunities make it possible to attract new customers or expand your current share of customers.
Pre-Roll Ads
Operating much in the same way as television advertisements, pre-roll ads are aimed at reaching a wide Internet audience, targeting those viewing videos online. We undertake the production of pre-roll ads from beginning until completion, providing technical, visual, and specialized support throughout all stages.
Web Site Design
Our Creative Department can develop a site for you combining appealing graphics with a practical layout to best complement the look and feel of your company. We handle the concept, creative, design, and launch of your Web site to put your brand online.
Web Traffic Analysis
Some demographics get over 75 percent of their purchase information from the Internet, and in other cases the figure tops 90 percent, indicating that the quality of content on your Web site can help turn prospects into customers. We’ll collect tracking data, analytics, and metrics to help develop geographic and demographic profiles about your visitors to determine whether your marketing efforts are directed in the right places. Then we can offer insights to realign your site with its audience or define a new audience.
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The industry of marketing and advertising is changing. The consumer is changing. The medium is changing. And while every agency and marketing firm gives lip service to keeping pace, it’s clear few really are (even the "big boys").
Seventh Point is a bit rogue. The officers of the company are not “ad guys.” In fact we have a disdain for such. We are a collective group of consumer-chasing strategists and hard-nosed producers. We view creativity as a tool, not a religion. We want to talk business, not pretty colors. We get things done. We make things happen.