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Should You Add Digital Video Advertising to Your Media Mix?

By:Stephanie Lesniewicz07/16/2018

Technological advances and constantly changing consumer behaviors have created a new media landscape, one where the lines between traditional TV and online video content are becoming blurred. This TV-Video shift is prompting many advertisers to rethink their approach, adding Digital Video Advertising to their media mix.

The World of Digital Video Advertising

Increasingly automated, data-driven and accountable, Digital Video Advertising can be utilized through a plethora media platforms; Presenting the right message, to the right audience, in a place where they are ready to engage with your brand.

Across the various digital video outlets, there are growing opportunities to reach and engage with consumers. We can provide you with several different Digital Video placement options, including Over-The-Top TV (OTT), Mobile Video Advertising, Social Media Video Promotions, and Programmatic Video Automation.

Over-The-Top TV (OTT): The “New TV”

Television content is being consumed in more places than it ever has been before. The OTT streaming video experience is providing the interactivity, data and targeting often associated with digital media to the TV ecosystem.

OTT Benefits and Options include:

  • TV length video ads (:15s, :30s, :60s)
  • Interactive options that can increase ad recall
  • Precision targeting at the household level
  • Dynamic ad insertion
  • Custom sponsorships
  • Branded content

Mobile Video Advertising

Mobile Video positioning allows marketers the ability to reach consumers through their most personal screen experience. Placements can be made within two modes: In App or Mobile Web.

Mobile Web:

Viewed through a device’s web browser, these video ads are placed within a website’s content and ads inventory. Technology solutions use the same interest-based internet advertising methods as desktop to target consumers based on previous browsing patterns or based on behavioral or contextual categories.

Mobile In-App:

In App Video placements refer to the ads that run within the native user interface of a phone application. As with mobile web advertising, we can utilize technology solutions to target your ideal consumer.

Social Media Video Advertising

Social Media Advertising drives higher engagement than any other digital format, and video is playing an ever-increasing role within these social networking sites. The majority of internet video views come from these websites, including YouTube, Facebook, Instagram, and Snapchat.

Video Advertising Options within Social Media Sites:

  • Sponsored or Promoted Post Content
  • Pre-Roll, Mid-Roll, and Post-Roll “Commercial” Ads
  • Skippable and Non-Skippable formats

Programmatic Video Automation

Through our partnership with The Trade Desk, we can offer automated video ad unit purchasing through the aforementioned platforms, as well as other channels such as desktop browsers and linear TV. Through automated bidding and data driven targeting, we can streamline the process, while presenting your message to the right consumers for a lower cost.

Interested in finding out more about Digital Video Advertising and if it is a good option for your business’ message? Contact us today for a consultation – We’d love to help you explore the placements available in digital video advertising!


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