What is programmatic buying? In the media world, it’s the buying of digital ad space across multiple platforms, often in real time, using demand side software that targets a specific target audience. In other words, it serves ads to the right people, at the right time, on 98% of the internet. This includes online TV, social media, and search engines.
Our programmatic buying pros manage and monitor our clients’ campaigns on the demand side, working closely with our data management platforms. Day in and day out, our traders are relentlessly focused on getting the most from our real time bidding and delivering the best possible media strategies.
Our in-house trading desk allows access to Demand Side Platforms [DSPs] for programmatic real time bidding and buying within the world’s most prominent ad exchanges. World-renowned Data Management Platforms [DMPs] allow our trade desk operators to optimize audience persona and profiles in real time.