Our Services

We’re not afraid to boast about our 30 years of experience in coast-to-coast media planning and buying. Media strategy—planning, buying, traditional, digital—is hard-wired into our DNA. From the earliest days of our agency we’ve invested in the best tools and expertise, and year after year, we’ve led the pack in delivering smartest, strategic media plans nationwide.

In the Mad Men era, graphic design meant print advertising. Today, print still has power—but our capabilities go far beyond that. Seventh Point’s art department creates visually interesting elements for broadcast, billboard, digital and online advertising. We articulate the personality of the brand or campaign in visual terms, combining color, style and imagery to create a distinctive look and feel that sets you apart from the competition.

Public Relations

Transportation Experts

Crisis Communications

Crisis Communications

Need someone to respond quickly to media requests for major projects? Our team works with project owners and key stakeholders to problem solve, develop strategy, and communicate with the media.

Public Affairs

Public Affairs

Our PR team specializes in media relations, media training, and communications. Ensure camera-readiness and effective public relations through extensive research, training, rehearsal and role-playing. Connect with key stakeholders and the media to generate positive public opinion. Bring key businesses on-board through strategic engagement, including event planning, media and marketing.

Creative & Content Development

Storytelling Experts

Video Production

Video Production

Whether it’s airing on TV or online, video is king in the realm of digital advertising. Good thing Seventh Point has been excelling in custom audio and video production and placement for more than 30 years.

Other agencies can “do” audio and video—which means they can hire a guy. But when we “do” it, we literally DO it—with a complete, in-house, state-of-the-art production studio. Scriptwriting, location scouting, shooting and sound, production and editing, VO talent and audio mixing…yep, we have a staff for that.

Brand Development

Brand Development

Seventh Point’s art department creates visually interesting elements for broadcast, billboard, digital and online advertising. We articulate the personality of the brand or campaign in visual terms, combining color, style and imagery to create a distinctive look and feel that sets you apart from the competition.

Graphic Design

Graphic Design

Every designer on staff is fluent in the latest in digital design, which means we can take your vision and translate it in to a powerful message that resonates in any medium. Every campaign we execute is integrated, staying faithful to your visual brand and ensuring it stays true and resonates wherever the placement. Our graphic designers are in every sense the guardians of your brand.

Copywriting

Copywriting

From video script writing to advertisements and online content, our copywriters write over a thousand print ads, collateral pieces, email, direct mail pieces, and outdoor signs each year. Our team has the uncanny ability to translate your marketing message into any medium and deliver meaningful content with measurable results. From print to web, radio to TV, and all places in between we give your vision a voice.

Strategic Planning

Brand Development and Management

Brand Monitoring (Intercept)

Brand Monitoring (Intercept)

You might think you know what your customers are saying about you. But thinking isn’t knowing—and we believe you can’t afford NOT to know. Because what you don’t know can hurt your brand. Seventh Point’s INTERCEPT service is a special blend of technology and human intellect.

INTERCEPT trained analysts dig deep into your social media chatter, reviewing conversations, posts and reviews that matter. They correct sentiment reporting, find key trends and report key opportunities based on your business goals. It’s the human eye that makes the difference.

Planning

Planning

The best marketing in the world won’t work if it’s not seen in the right place by the right people. Not sure how to reach the right people? That’s where we come in. Over 30 years of media experience has made us a buying and planning powerhouse. Our team creates integrated media plans combining traditional and digital media to reach your audience on the right platform, from print and OOH to digital programmatic ads.

Market Research

Market Research

Our in house media team members are experienced market researchers, with access to data and consumption habits to figure out what drives your audience. From long term planning, to real time market research findings from digital campaigns, we develop strategy to meet your business goals.

eReputation

eReputation

For us, it’s all about connecting the dots between social and all your other media. Keeping your eReputation strong, tracking sentiment and monitoring your social media presence through our 4-point Intercept analysis and reporting service. 24 hours a day, 7 days a week, our eyes are on your brand, identifying opportunities and ameliorating risk. All of that translates into new and smarter ways to evolve your brand.

SEO/SEM

SEO/SEM

Say you pass a new restaurant, catch the end of a radio ad, or whizz by a billboard on the way to work. If you want to know more, what’s the first thing you do? Type it into your favorite search engine. That’s happening billions of times a second, all over the world. In little more than a decade, search engines have gone from the obscure (remember Network Navigator?) to the ubiquitous—“google” is now a verb.

Your query isn’t the shot in the dark it used to be. Now, we’ve entered a new age of search. Today’s search marketing is not art but science. Seventh Point’s SEO and SEM strategies enable us to identify and pinpoint your audience, and not only understand how and what they’re looking for, but deliver personalized results.

Special Events

Special Events

It’s hard to put a value on face time. But in an increasingly digital world, it’s becoming harder to come by. Which means your customers value it even more. Live events—online or offline, but always in real time—are a powerful way to market your brand, and leave a more lasting impression than a static ad.

Media

Integrated Media Experts

Digital Media Buying

Digital Media Buying

Our integrated media strategies are powered by the engine of experience, turbocharged with the latest in programmatic buying technologies, with a data-driven GPS that keeps your program hot on its target.

It’s this intelligent, integrated approach that creates the perfect blend between paid, owned and earned media, keeping your audience engaged and eager to interact with your brand.

Print/OOH

Print/OOH

In the Mad Men era, graphic design meant print advertising. Today, print still has power—but our capabilities go far beyond that.

Seventh Point’s art department creates visually interesting elements for broadcast, billboard, digital and online advertising. We articulate the personality of the brand or campaign in visual terms, combining color, style and imagery to create a distinctive look and feel that sets you apart from the competition.

If you’ve ever noticed a cow telling you to eat more “chik’n” then found yourself craving waffle fries, then you understand the sometimes subliminal but always visible power of a billboard. And Seventh Point can tell you where and when that billboard makes the most sense for your audience—and what you need to show and tell about your brand to get them craving more.

Programmatic Media

Programmatic Media

What is programmatic buying? In the media world, it’s the buying of digital ad space across multiple platforms, often in real time, using demand side software that targets a specific target audience. In other words, it serves ads to the right people, at the right time, on 98% of the internet. This includes online TV, social media, and search engines.

Our programmatic buying pros manage and monitor our clients’ campaigns on the demand side, working closely with our data management platforms. Day in and day out, our traders are relentlessly focused on getting the most from our real time bidding and delivering the best possible media strategies.

Our in-house trading desk allows access to Demand Side Platforms [DSPs] for programmatic real time bidding and buying within the world’s most prominent ad exchanges. World-renowned Data Management Platforms [DMPs] allow our trade desk operators to optimize audience persona and profiles in real time.

TV

TV

We write and produce hundreds of high-quality broadcast television, online linear video and long form video productions each year. Seventh Point operates with our own in-house production experts in creating, scripting, casting, directing, lighting, and editing. We are the executive producers for all video and broadcast productions allowing us to pass those savings along to our clients.

Email Marketing

Email Marketing

Don’t let anyone tell you “email marketing is dead.” 91% of consumers check their email every day. In an integrated media campaign, email marketing is less about “marketing” and more about having a real conversation with your customer.

Action-based deployment means emails go out instantly customized with offers, coupons, or additional messaging of value to your customer. Email gives us new opportunities for retargeting via SEM and mobile marketing by paying close attention to customer actions—opens, time of day when read, and click-through rate. It means we can continue the conversation and better meet your customers’ needs.

Radio

Radio

From script writing to slogans, our team has the uncanny ability to translate your marketing message into any medium and deliver meaningful content with measurable results. From print to web, radio to TV, and all places in between we give your vision a voice.

Social Media Marketing

Social Media Marketing

No longer just a gathering of “likes,” social media is now the heartbeat of any robust integrated media campaign. Both a window into the mind of your target audience and a mirror reflecting how your brand is perceived, social media offers all the benefits of market research and focus groups, without the guesswork.

Today’s customers don’t just want to buy what you’re selling, they want to connect. The “Social Era” has ushered in a new age of transparency, yanking back the curtain and demanding an inside look into who you are as an organization. Don’t be scared. This demand for intimacy is in actuality an ideal opportunity to build your brand. From selfies to hashtags, trending topics to viral videos—yes, the plethora of options sounds daunting. But Seventh Point’s media mavens live for this stuff.

Direct Mail

Direct Mail

As far as we’re concerned, “junk mail” and “telemarketers” are dirty words—and foolish strategies. For far too long, direct marketing was anything but “direct.” No longer. 21st century analytics have given us insight into who your target consumers are, what they want, and how they want to be contacted. To do anything else is not only a waste of money—it’s guaranteed to turn people off.

Seventh Point’s data-infused approach means every contact—whether by phone, mail, or e-mail—is contextually valid and content-specific to the INDIVIDUAL customer. We meet them where they are with the information they want, and we listen when they tell us how they want to be treated. Can’t get much more direct than that, can you?


Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

clear formSubmit