Highlights of our work from some of our favorite accounts.
All Under One Flag became the Checkered Flag mantra for many years. It just made sense, with those huge, beautiful checkered flags waving overhead at all their locations up and down Virginia Beach Blvd., we believed it spoke of stability and longevity. And with those come integrity and honesty.
It was the anniversary year for one of the most notable car dealers in this community – 50 years of service.
Videos of “walk arounds” and test drives index the highest viewership for car dealers on their websites and YouTube. Our Creative Director mastered the technique of taking the viewer on a test drive. It helps that he is a huge car enthusiast and can, in most cases, take one apart and put it back together again.
Here’s two of our favorites. Introducing the Toyota Tacoma and the Range Rover Velar!
Negotiation Free Selling – “hassle free” – is what more and more dealers are learning today’s consumer wants.
More and more people will not make a purchase without checking review sites. So in this series, instead of looking for the reviews online… we bring the reviews to you.
C’mon, you gotta’ admit this is really cute.
When introducing MINI to the marketplace we modeled after all things British – friendly, a touch of humor, an engaging liberal embrace of eclectic society. If cars could speak, MINI would sound like a young Sean Connery. We couldn’t afford him for the commercial.
Sometimes parody creates impressive, impactful, funny, advertising. What better way to hammer the negotiation-free selling points of faster, simple, and smart. Gone are the days of the tricky-dealing car dealer – and gone are the days of dealership ads that look that way too.
Enjoy our three favorites from the series: Good vs. Evil, Fine Print, and Lie Detector.
What better way to end the year at a car dealership? Something beyond just another end of year sale – it’s car horns playing Auld Lang Syne.
When Checkered Flag began construction of the service lanes at their new Hyundai World facility, they wanted it to be something special… more than just white and grey walls. It had to be visually exciting and an expression of the Checkered Flag brand.