Programmatic and Paid Search Engine Marketing

An Advertising Match Made in Heaven: Programmatic and Paid Search

Courtney Coonts, Programmatic and RTB Media Trader As programmatic advertisers, we often hear the retort of, “Programmatic? No thanks, we already do SEM* in AdWords! Isn’t that the same?” No! Search Engine Marketing* and Programmatic Display are both effective advertising strategies, but hear me when I say, they’re not the same! Each method reaches the…

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Yesterdays problem - fragmentation - todays solution - hypertargeting

Yesterday’s Problem: Fragmentation – Today’s Solution: Hypertargeting

Yesterday’s problem, fragmentation… First to explain what I mean by fragmentation. I’m talking about your audience spread out across hundreds, thousands, of channels and devices. As a media buying agency for many years, we’ve placed millions of dollars of radio and broadcast and cable long before there was something called the internet. Heck, we were…

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