A Review of the 2017 Media Landscape

A Review of the 2017 Digital Media Landscape It’s important to recognize where we are, so we have an idea of where we’re going and why. In this post I’ve boiled down the top media trends of 2017 and why it’s kind of a big deal.   Mobile First 56% of all web traffic is now…


Truth in advertising needs a recharge

Truth in Advertising Needs a Recharge

“Truth in advertising.” I’m not sure who said it first, and it doesn’t really matter.  What matters, is, that we, as marketers live by it.  We have come to take this phrase as meaning “When consumers see or hear an advertisement, that ad must be truthful and not misleading”.  We should all live by that mantra,…