Facebook advertising isn’t dead. It’s targeted.
As a media trader, I deal with the hard data- the nuts and bolts- of advertising every day. Like all my colleagues at Seventh Point, I’m also keenly interested in staying on top of advertising trends–one of which is the controversial argument that Facebook organic reach and Facebook advertising are slowly dying. However, I don’t see them dying – I see them changing. I’ll tell you how through a first-hand experience.
A recent trip I planned really drove home how the power of relevant advertising is reshaping the advertising landscape to create a user experience that is genuinely helpful.
Last January, I foolishly booked a non-refundable accommodation and headed south through a snowstorm towards Durham, North Carolina. Over a foot of snow had fallen on the ground by the time I reached the small-business oriented town and I expected local restaurants, venues, coffee shops and the like to close.
I see this and use this in my daily work. Those nuts and bolts I mentioned- the data, the metrics, the key performance indicators- that is only part of what we do at Seventh Point to make your business’ advertising intelligent, relevant, and helpful for your consumers.
Want to find out more about how else we can help? Contact us today!
Courtney is used to a fast-paced environment that’s focused around attention to details in order to consistently over-deliver to clients. And she does all of this with a smile on her face! Her optimistic and fun-loving personality allowed her to fit right in with the Media Traders’ wing. Her drive and desire for challenge proved her place in this company, and was shown when she took the fast track to become a Certified Media Trader and Ad Words Certified. Bring it on programmatic world!