A Review of the 2017 Media Landscape

A Review of the 2017 Digital Media Landscape It’s important to recognize where we are, so we have an idea of where we’re going and why. In this post I’ve boiled down the top media trends of 2017 and why it’s kind of a big deal.   Mobile First 56% of all web traffic is now…

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Yesterdays problem - fragmentation - todays solution - hypertargeting

Yesterday’s Problem: Fragmentation – Today’s Solution: Hypertargeting

Yesterday’s problem, fragmentation… First to explain what I mean by fragmentation. I’m talking about your audience spread out across hundreds, thousands, of channels and devices. As a media buying agency for many years, we’ve placed millions of dollars of radio and broadcast and cable long before there was something called the internet. Heck, we were…

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how to reach your students during the holidays seventhpoint highered

How To Reach Your Students During The Holidays And Make Sure They Come Back

Students can’t wait to get home to mom’s cooking, and sometimes once they’re home it’s hard to leave. So how can you get their attention to bring them back; making sure they’re re-enrolling and hitting the deadlines for spring classes? 1. Use what they’re using. Is your school/admissions dept. on Snapchat? Instagram? Are your reminders…

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Cumberlands Snapchat Campaign

How One School Used Snapchat to Bring #DeadWeek to Life

Higher Education Case Study: University of the Cumberlands and Snapchat Have you been wondering what Snapchat can do for your college?  How you can carry out a campaign that will really connect students with administration and create a truly positive experience?  I can tell you this – The University of the Cumberlands’ Snapchat campaign accomplished…

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