Blogs

Media experts offering insights, how-to's, and what you need to know in the world of media.

Why You Should Invest in Influencer Marketing

As content marketing evolves year-over-year, it should be no surprise to the savvy marketer that changes in marketing methodologies...

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A Review of the 2017 Media Landscape

A Review of the 2017 Digital Media Landscape It’s important to recognize where we are, so we have an idea of where we’re going...

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How You Can Prepare for Live Video

“I can barely speak in front of people. How am I supposed to use LIVE video?!” Periscope (Twitter), Facebook Live, and Instagram...

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That’s the key! I want to be found with keywords.

Outlined in this post is what happened with keywords, how to find the keywords that matter now, and some tips to incorporate them without...

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Top Social Influencers to Follow in 2017

Top Social Influencers to Follow in 2017 Maybe you’re like some (the rest) of us and suffer from information overload. You could...

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Yesterday’s Problem: Fragmentation – Today’s Solution: Hypertargeting

Yesterday’s problem, fragmentation… First to explain what I mean by fragmentation. I’m talking about your audience spread out...

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How To Reach Your Students During The Holidays And Make Sure They Come Back

Students can’t wait to get home to mom’s cooking, and sometimes once they’re home it’s hard to leave. So how can you get their...

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How One School Used Snapchat to Bring #DeadWeek to Life

Higher Education Case Study: University of the Cumberlands and Snapchat Have you been wondering what Snapchat can do for your college? ...

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