Yesterdays problem - fragmentation - todays solution - hypertargeting

Yesterday’s Problem: Fragmentation – Today’s Solution: Hypertargeting

Yesterday’s problem, fragmentation… First to explain what I mean by fragmentation. I’m talking about your audience spread out across hundreds, thousands, of channels and devices. As a media buying agency for many years, we’ve placed millions of dollars of radio and broadcast and cable long before there was something called the internet. Heck, we were…

how to reach your students during the holidays seventhpoint highered

How To Reach Your Students During The Holidays And Make Sure They Come Back

Students can’t wait to get home to mom’s cooking, and sometimes once they’re home it’s hard to leave. So how can you get their attention to bring them back; making sure they’re re-enrolling and hitting the deadlines for spring classes? 1. Use what they’re using. Is your school/admissions dept. on Snapchat? Instagram? Are your reminders…

FB Advertising isn't dead, it's targeted

Facebook Advertising isn’t Dead – It’s Targeted

Courtney Coonts, Programmatic and RTB Media Trader Facebook advertising isn’t dead. It’s targeted. As a media trader, I deal with the hard data- the nuts and bolts- of advertising every day. Like all my colleagues at Seventh Point, I’m also keenly interested in staying on top of advertising trends–one of which is the controversial argument…


Why it’s important to retarget your audience

First, let’s get on the same page about retargeting. “Retargeting, also known as remarketing, is a form of online advertising that can help you keep your brand in front of bounced traffic after they leave your website. For most websites, only 2% of web traffic converts on the first visit. Retargeting is a tool designed…

The Power of Mobile - Seventh-Point

The Power of Mobile is Hard to Harness

But you can harness the power of mobile. Increases in mobile marketing spend and mobile user usage are not just trends, they are indicative of the upswing media will take on this channel. It is apparent that consumers are driving marketing decisions, as advertising spend goes where engagement flourishes. But what does this usage look like?…


Want better student enrollment? Focus on Mobile

Want better student enrollment? Focus on Mobile The main objective for Higher Education revolves around what makes the biggest impact on their ROI – student enrollment. Seventh Point provides programmatic services to a wide variety of clients, a handful of which include Universities and Community Colleges. So we understand this first-hand. With a plethora of…

Cumberlands Snapchat Campaign

How One School Used Snapchat to Bring #DeadWeek to Life

Higher Education Case Study: University of the Cumberlands and Snapchat Have you been wondering what Snapchat can do for your college?  How you can carry out a campaign that will really connect students with administration and create a truly positive experience?  I can tell you this – The University of the Cumberlands’ Snapchat campaign accomplished…