Truth in advertising needs a recharge

Truth in Advertising Needs a Recharge

“Truth in advertising.” I’m not sure who said it first, and it doesn’t really matter.  What matters, is, that we, as marketers live by it.  We have come to take this phrase as meaning “When consumers see or hear an advertisement, that ad must be truthful and not misleading”.  We should all live by that mantra,…

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Programmatic and Paid Search Engine Marketing

An Advertising Match Made in Heaven: Programmatic and Paid Search

Courtney Coonts, Programmatic and RTB Media Trader As programmatic advertisers, we often hear the retort of, “Programmatic? No thanks, we already do SEM* in AdWords! Isn’t that the same?” No! Search Engine Marketing* and Programmatic Display are both effective advertising strategies, but hear me when I say, they’re not the same! Each method reaches the…

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Yesterdays problem - fragmentation - todays solution - hypertargeting

Yesterday’s Problem: Fragmentation – Today’s Solution: Hypertargeting

Yesterday’s problem, fragmentation… First to explain what I mean by fragmentation. I’m talking about your audience spread out across hundreds, thousands, of channels and devices. As a media buying agency for many years, we’ve placed millions of dollars of radio and broadcast and cable long before there was something called the internet. Heck, we were…

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how to reach your students during the holidays seventhpoint highered

How To Reach Your Students During The Holidays And Make Sure They Come Back

Students can’t wait to get home to mom’s cooking, and sometimes once they’re home it’s hard to leave. So how can you get their attention to bring them back; making sure they’re re-enrolling and hitting the deadlines for spring classes? 1. Use what they’re using. Is your school/admissions dept. on Snapchat? Instagram? Are your reminders…

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Stop-it-we're-not-creepy-Seventhpoint.com

STOP IT. We Are Not Creepy. – Data tracking and hypertargeting.

It’s funny. It happens this way every time I tell a business owner about today’s new digital media and hypertargeting. I’ll use retargeting as a good example of programmatic real time bidding because I know they have probably personally experienced it. I’ll say something like, “You know the shoes you saw at the Nordstrom’s site,…

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FB Advertising isn't dead, it's targeted

Facebook Advertising isn’t Dead – It’s Targeted

Courtney Coonts, Programmatic and RTB Media Trader Facebook advertising isn’t dead. It’s targeted. As a media trader, I deal with the hard data- the nuts and bolts- of advertising every day. Like all my colleagues at Seventh Point, I’m also keenly interested in staying on top of advertising trends–one of which is the controversial argument…

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