Courtney Coonts, Programmatic and RTB Media Trader As programmatic advertisers, we often hear the retort of, “Programmatic? No thanks, we already do SEM* in AdWords! Isn’t that the same?” No! Search Engine Marketing* and Programmatic Display are both effective advertising strategies, but hear me when I say, they’re not the same! Each method reaches the…Details
Top Social Influencers to Follow in 2017 Maybe you’re like some (the rest) of us and suffer from information overload. You could also be just starting into a new role, or hoping to move there, in 2017. If so, this post is for you! We’ve compiled by category the top 5 social influencers you should…Details
Yesterday’s problem, fragmentation… First to explain what I mean by fragmentation. I’m talking about your audience spread out across hundreds, thousands, of channels and devices. As a media buying agency for many years, we’ve placed millions of dollars of radio and broadcast and cable long before there was something called the internet. Heck, we were…Details
It’s the end of the year. You’re evaluating which of your efforts “worked” and didn’t “work” and you’re looking to your marketing folks to be able to tell the difference. Once upon a time, an advertiser would place ads online and watch for clicks. How many people are clicking on it? Record and report those…Details
Students can’t wait to get home to mom’s cooking, and sometimes once they’re home it’s hard to leave. So how can you get their attention to bring them back; making sure they’re re-enrolling and hitting the deadlines for spring classes? 1. Use what they’re using. Is your school/admissions dept. on Snapchat? Instagram? Are your reminders…Details
It’s funny. It happens this way every time I tell a business owner about today’s new digital media and hypertargeting. I’ll use retargeting as a good example of programmatic real time bidding because I know they have probably personally experienced it. I’ll say something like, “You know the shoes you saw at the Nordstrom’s site,…Details
Courtney Coonts, Programmatic and RTB Media Trader Facebook advertising isn’t dead. It’s targeted. As a media trader, I deal with the hard data- the nuts and bolts- of advertising every day. Like all my colleagues at Seventh Point, I’m also keenly interested in staying on top of advertising trends–one of which is the controversial argument…Details
As a trader of programmatic RTB, the statistics and rates of our campaigns are critical to our success. Especially when it comes to viewability (how many times something has been viewed and by whom). This information is important for anyone working with digital media.
But when this information is based on fraud, it can mess up your entire campaign. I’ve outlined further in this post how we identify and mitigate this fraud.
Don’t believe it’s a real threat? Check out these stats from eMarketer.Details
Tracking your efforts and making sure you have meaningful information is one of the most important things you can do for your business. Otherwise you’re asking, “What’s my ROI?” on something you haven’t measured, or have measured incorrectly – which has the same result… Essentially throwing away money. I don’t want you to throw your…Details
First, let’s get on the same page about retargeting. “Retargeting, also known as remarketing, is a form of online advertising that can help you keep your brand in front of bounced traffic after they leave your website. For most websites, only 2% of web traffic converts on the first visit. Retargeting is a tool designed…Details