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Media experts offering insights, how-to's, and what you need to know in the world of media.

First Commandment of Media Planning & Buying: Know Thy Target

Introduction The first step to getting where you need to go is knowing where you want to be. Without a destination, you are wandering—lost....

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Response on Article: ‘Phoney Web Traffic Tricks Digital Ads: As Online Budget Soar, Fraudsters Skim Millions with Botnets’

Gabriel Cohen, Director of Integrated Media, responds to this article on growing concerns in the Internet security of media/ad placement....

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Nielsen Twitter TV Ratings Deliver Profile, Reach Of Viewers

Nielsen started its anticipated Nielsen Twitter TV Ratings on Monday — an effort to measure not only TV-related social media...

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