A Review of the 2017 Media Landscape

A Review of the 2017 Digital Media Landscape It’s important to recognize where we are, so we have an idea of where we’re going and why. In this post I’ve boiled down the top media trends of 2017 and why it’s kind of a big deal.   Mobile First 56% of all web traffic is now…

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Yesterdays problem - fragmentation - todays solution - hypertargeting

Yesterday’s Problem: Fragmentation – Today’s Solution: Hypertargeting

Yesterday’s problem, fragmentation… First to explain what I mean by fragmentation. I’m talking about your audience spread out across hundreds, thousands, of channels and devices. As a media buying agency for many years, we’ve placed millions of dollars of radio and broadcast and cable long before there was something called the internet. Heck, we were…

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how to reach your students during the holidays seventhpoint highered

How To Reach Your Students During The Holidays And Make Sure They Come Back

Students can’t wait to get home to mom’s cooking, and sometimes once they’re home it’s hard to leave. So how can you get their attention to bring them back; making sure they’re re-enrolling and hitting the deadlines for spring classes? 1. Use what they’re using. Is your school/admissions dept. on Snapchat? Instagram? Are your reminders…

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You don't like fake people and neither do your students - Seventh Point Higher Education

You Don’t Like Fake People and Neither Do Your Students

Your students don’t want fake people, and can sniff it within 10 seconds if you even try for something like unrealistic enthusiasm. Gen Z. The next frontier of students hitting campuses across the U.S. These students have been bombarded since the time they were born with technology, ads, and all sorts of “shiny” you-want-this! They…

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Hypertargeting: Automotive’s Advertising Pit Crew

According to eMarketer, the U.S. auto industry is spending more dollars than ever on paid digital media. We are seeing hypertargeting more and more as advertisers realize they can precisely control campaigns to reach very specific targets. No one category is more demanding of that than automotive advertisers. This month The Rattling Ball rolls around…

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