Programmatic and Paid Search Engine Marketing

An Advertising Match Made in Heaven: Programmatic and Paid Search

Courtney Coonts, Programmatic and RTB Media Trader As programmatic advertisers, we often hear the retort of, “Programmatic? No thanks, we already do SEM* in AdWords! Isn’t that the same?” No! Search Engine Marketing* and Programmatic Display are both effective advertising strategies, but hear me when I say, they’re not the same! Each method reaches the…

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Yesterdays problem - fragmentation - todays solution - hypertargeting

Yesterday’s Problem: Fragmentation – Today’s Solution: Hypertargeting

Yesterday’s problem, fragmentation… First to explain what I mean by fragmentation. I’m talking about your audience spread out across hundreds, thousands, of channels and devices. As a media buying agency for many years, we’ve placed millions of dollars of radio and broadcast and cable long before there was something called the internet. Heck, we were…

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how to reach your students during the holidays seventhpoint highered

How To Reach Your Students During The Holidays And Make Sure They Come Back

Students can’t wait to get home to mom’s cooking, and sometimes once they’re home it’s hard to leave. So how can you get their attention to bring them back; making sure they’re re-enrolling and hitting the deadlines for spring classes? 1. Use what they’re using. Is your school/admissions dept. on Snapchat? Instagram? Are your reminders…

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FB Advertising isn't dead, it's targeted

Facebook Advertising isn’t Dead – It’s Targeted

Courtney Coonts, Programmatic and RTB Media Trader Facebook advertising isn’t dead. It’s targeted. As a media trader, I deal with the hard data- the nuts and bolts- of advertising every day. Like all my colleagues at Seventh Point, I’m also keenly interested in staying on top of advertising trends–one of which is the controversial argument…

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You don't like fake people and neither do your students - Seventh Point Higher Education

You Don’t Like Fake People and Neither Do Your Students

Your students don’t want fake people, and can sniff it within 10 seconds if you even try for something like unrealistic enthusiasm. Gen Z. The next frontier of students hitting campuses across the U.S. These students have been bombarded since the time they were born with technology, ads, and all sorts of “shiny” you-want-this! They…

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How to setup your tracking for biggest impact SeventhPoint

How To Setup Your Tracking for the Biggest Impact

Tracking your efforts and making sure you have meaningful information is one of the most important things you can do for your business. Otherwise you’re asking, “What’s my ROI?” on something you haven’t measured, or have measured incorrectly – which has the same result… Essentially throwing away money. I don’t want you to throw your…

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Sports-Car-Red-Hypertargeting-Seventhpoint

Hypertargeting: Automotive’s Advertising Pit Crew

According to eMarketer, the U.S. auto industry is spending more dollars than ever on paid digital media. We are seeing hypertargeting more and more as advertisers realize they can precisely control campaigns to reach very specific targets. No one category is more demanding of that than automotive advertisers. This month The Rattling Ball rolls around…

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