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Part II: Knowing Your Audience – Adult Students

Today’s nontraditional, adult student might not even need a four-year degree from your Higher Ed institution.  What he or she might...

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Part I: Knowing Your Audience – Adult Students

I once served my alma mater as an admissions counselor and was tasked with recruiting freshmen to our small, private, Baptist, homey,...

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International Prospects: Who Are They?

Rising aspirations and the growing affluence of international economies is contributing to the number of students who are choosing...

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Military Prospects: Who Are They?

The military prospect audience looks much like the nontraditional student audience in how it behaves and consumes media.  However,...

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Nontraditional Prospects: Who Are They?

Nontraditional or (new-traditional) students, as they are sometimes referred to today, are not only the new type of student of the...

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Traditional Prospects: Who Are They?

Multiplatformed, Multitasked For today’s teen, called the iGeneration, millennials, or NetGen, among other names, the landscape of...

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