Hello world! I’m excited to introduce to you our new first official blog. We are a full-service advertising, marketing and public relations agency headquartered in Virginia Beach, VA. But since you’ve visited our Web site you probably knew that already. This blog is an attempt to show you the side of Seventh Point you might not know about.

You see, the industry of marketing and advertising is changing; the consumer is changing. And while every agency and marketing firm gives lip service to keeping pace, it’s clear few really are (even the “big boys”). I would prefer to take our agency out of the mix. The whole world of ad agencies chasing their tails is not the association we want. I believe you have to scrape the whole ad agency paradigm… the creative ivory tower, the 15 percent commission, the holier than thou creative types, the empty suit account execs.

I’ll tell you upfront that our agency is a bit of a rogue. The officers of the company are not “ad guys.” In fact, they have disdain for such. Our agency is made up of a collective group of consumer-chasing strategists and hard-nosed producers. We view creativity as a tool, not as a religion. We want to talk business, not pretty colors. We get things done. We make things happen.

The Seventh Point philosophy is best exemplified by the very thing you are reading right now: new media. We don’t “change” or try to “keep pace.” We eat and digest it. The fact that you’ll find us on Twitter, Facebook and in the blogosphere is not because we think it’s cool. It’s because it’s our business. It’s our profession. If it communicates to mass audiences, we will master it. If consumers follow it, we chase it.

Part of our rebellious nature against typical ad agency-think shows up in the fact that we “play well with others.” No egos. We have great respect for other ad agencies; we just don’t want to be them. We’re a confident group but we’re not so egotistical that we’re afraid to cozy up to stellar, brilliant specialists and professionals if it benefits our long-term vision and goals of this industry.

So please, sit back. Enjoy. Get to know us. Let us get to know you. We all share the same passion here, and I hope this blog provides you with additional perspectives and a deeper insight into our work, who we are and how we think.