Seventh Point wins six Service Industry Advertising Awards
Virginia Beach, VA – Seventh Point, a Virginia Beach-based advertising, marketing and public relations firm, was awarded six distinctions from the Sixth Annual Service Industry Advertising Awards (SIAA) for creative for Troy University. A national panel of judges reviewed every entry for execution, creativity, quality, consumer appeal and overall breakthrough advertising content, and awarded Seventh Point the following:
Gold – Radio Advertising/Single Spot – Measure of Success
Silver – Television Advertising/Single Spot – You Choose
Silver – Newsletter – Lessons, Laying the Foundation for Tomorrow’s Educators
Silver – Newspaper Advertising/Single Ad – The World’s University
Bronze – Television Advertising/Series – Measure of Success
Merit – Other – Define Yourself
Nearly 1,200 entries were received for this year’s award show, with a national panel of judges to evaluate and rate entries in 12 groups and 27 categories. The judges awarded 184 Gold Awards, 112 Silver Awards, as well as 83 Bronze Awards.
“These awards are a result of a great working partnership with Troy University,” said Chris Calcagno, President of Seventh Point. “TROY called on us many years ago to help them establish a world Brand – today they are in 12 foreign countries and have over 60 campuses and sites in the U.S. and around the world. We are very proud to serve such a leading educational institution.”
The Service Industry Advertising Awards was initiated in 2003 to recognize the advertising excellence of the service industry. The Sixth Annual Service Industry Advertising Awards recognizes the advertising excellence from service industry providers. More than 250 advertising agencies and 900 service institutions participated in the Sixth Annual SIAA Awards.
Troy University, a comprehensive, doctoral-level international university, operates four Alabama campuses and sites in 15 other U.S. states and nine international locations. The University offers both traditional college experiences and higher education alternatives for adults. Through its distance learning division, called eCampus, Troy University offers fully accredited degrees online. Founded in 1887, Troy University enrolls almost 30,000 students worldwide. More than 70 degree programs are offered through five academic colleges: arts and sciences, business, communications and fine arts, education, and health and human services.
Seventh Point is the successor to HCD Advertising and Public Relations, a nationally recognized and award-winning advertising, marketing and public relations firm that was founded in 1985. Seventh Point specializes in comprehensive marketing solutions and creative ideas. Specific services include: brand positioning, strategic planning, consulting, retail product launches, media planning and buying, public relations, promotions and interactive communications. Seventh Point has offices in Atlanta, GA and Virginia Beach, VA and a diverse client base including TowneBank, Checkered Flag Motor Car Corporation, AMERIGROUP, Troy University, LTD Management Company and the Virginia Department of Transportation. For more information visit www.seventhpoint.com.
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