Operator of third-largest state-maintained highway system seeks positive press, turns to Seventh Point
Virginia has the third-largest state-maintained highway system in the country and VDOT builds, maintains and operates it. When the department needed positive press, it turned to Seventh Point.
Case 1: Seventh Point devised the RideShare program for VDOT’s reopening of HOV commuter lanes—then marketed it to achieve annual usage goals in just 30 days. Read the case study.
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Case 2: VDOT’s $180 million Battlefield Boulevard project earned praise thanks to Seventh Point’s multi-media campaign.
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June 10th, 2009 at 8:55 pm
Thanks for the useful info. It’s so interesting