Optimize for “targeted advertising”
• Attain precision consumer targeting
• Generate consumer engagement
• Create greater brand impact
• Grow audience loyalty
The NEW Integrated Media Model
• Engage audiences and customers at new surprising levels of efficiency
• Create audience reach, frequency, and engagement at surprising levels
• Get measurable and accountable reporting
New World Marketing Landscape
• Traditional or Digital?
• Inbound or Outbound?
• Paid, Owned, or Earned?
• Search, Social, or Content?
Deliver Your Message to the Right Person at the Right Time
World Class Consumer-Insight Data Providers
Optimize for “digital media buying”
• Programmatic Buying
• Digital Media Buying and Planning
• RTB [Real Time Bidding]
• 4-Screen Multi-Device Coverage